case studies

CHALLENGE: Develop a cohesive brand for a 50+ location fitness chain and create a scalable co-op marketing program for franchisees.

SOLUTION: Working with our creative and digital teams, we developed a strategy and online marketing toolkit for franchisees.

Fit Republic Health Clubs, a fast-growing fitness chain across the West Coast and Southwest, faced a significant challenge: their rapid expansion had led to a fragmented brand identity, with inconsistent logos and marketing materials that diluted their message.

We stepped in to revitalize their entire brand, reimagining the look, feel, and messaging to create a cohesive corporate identity. We also developed a co-op marketing portal, giving franchisees easy access to consistent print, digital, and video content, ensuring every location stayed on brand.

The result? Stronger connections between corporate and franchisees, expanded marketing offerings, and enhanced support through our agency and platform. Franchisee satisfaction soared, and corporate was able to increase franchise marketing fees, turning the co-op marketing program into a profitable venture.

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