case studies

Results

  • Enhanced Engagement

    • Social media engagement rose by 30% compared to previous campaigns, especially on Facebook and Instagram, as the community resonated with the message and shared their own connections to United Way’s work.

  • Community Involvement

    • The campaign inspired a notable increase in volunteer sign-ups and donations, achieving both immediate and lasting community support.

  • Industry Recognition

    • The Yesterday, Today & Tomorrow campaign won the 2021 Communicator Award, celebrating its excellence in storytelling and community impact within the nonprofit sector.

Conclusion

Through Exposure’s creative direction and strategic content approach, the Yesterday, Today & Tomorrow campaign successfully highlighted United Way of Stanislaus County’s legacy and ongoing mission. The campaign not only strengthened United Way’s connection with the community but also positioned the organization to continue making a powerful impact for years to come.

Next Steps

Building on the campaign's success, Exposure recommended annual video updates to keep the community informed of United Way’s progress and ongoing digital engagement initiatives to foster deeper community connections and maintain steady support.

YESTERDAY, TODAY & TOMORROW

UNITED WAY OF STANISLAUS COUNTY AWARENESS CAMPAIGN

How United Way of Stanislaus County Grew Their Donor Base Working with Exposure

Client Overview

United Way of Stanislaus County plays a vital role in supporting the community's most pressing needs, from education to income stability and health. The organization needed a campaign that would highlight its legacy, current work, and forward-looking mission to galvanize public support.

Project Objective

The Yesterday, Today & Tomorrow campaign aimed to build awareness of United Way's enduring impact on the community while promoting continued support. The campaign's primary objectives were to:

  • Communicate United Way’s historic impact.

  • Showcase its current efforts.

  • Inspire trust and engagement in its future initiatives.

Challenges

  1. Expanding Reach

    • United Way needed to improve public awareness of its full scope of services.

  2. Unified Storytelling

    • The goal was to connect United Way’s history, present efforts, and future goals in a cohesive, impactful narrative.

  3. Driving Engagement and Support

    • The campaign sought to inspire greater community involvement, from volunteering to financial contributions.

Solution

Exposure’s Approach
Exposure collaborated closely with United Way to produce a series of dynamic video and digital content for the Yesterday, Today & Tomorrow campaign, designed to engage, inform, and inspire the community.

  1. Structured Narrative

    • The campaign was broken into three distinct segments to illustrate United Way’s past (Yesterday), current initiatives (Today), and future aspirations (Tomorrow), creating an emotional journey for viewers.

  2. Impactful Visual Storytelling

    • Real-life testimonials, archival visuals, and present-day footage showcased the human side of United Way’s work, deepening the connection with the audience and illustrating long-term impact.

  3. Targeted Digital Distribution

    • Exposure leveraged social media, email marketing, and a dedicated landing page to amplify reach and maximize engagement, focusing on platforms popular with local demographics.

CLIENT:

Industry: Nonprofit Organization

Company Size: Small Organization

Location: Northern California

SERVICES:

Campaign Development

Video Production

Event Marketing

Social Media Management